Thursday, February 21, 2008

I find the ads to be powerful. I found this ad "You don't always die from tobacco" on YouTube. The image of the cowboy riding through a crowded city street towards a campfire is oddly humorous since we don't expect to see a cowboy in this setting. The humor stops as we hear the cowboy sing through a device placed against his neck, which amplifies his voice. The reality of throat cancer is in contrast to the "mock" cheerfulness of the song. The ad focuses on the premise that not everyone dies from tobacco--this rationale is cruel and unrealistic.'s ads make me wonder how anyone would still smoke in 2008.

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