Project 3, Phase 4--Any and All Comments Welcome!

So, here is Project 3, Phase 4--the poster. I liked this photo as I thought it conveyed the relationship of bone marrow donor and donee. However, the resolution of the photo is not good enough and the headline is centered. There is too much text. So, I revised it...

Here's my revision of Project 3, Phase 4--the poster. The text needs to be darkened, but I like the overall look, color scheme, and photo placement:

Any comments are welcome! Does it convery the message that donating bone marrow not only saves lives, but allows people to live their life? I'm not a designer and sometimes I have a hard time knowing what works and what does not work. Do you think the design on this poster works?

Project 3--Feedback Needed

I have revised my Project 3 campaign quite a few times. I am still not happy with it. I need to work on it. If anyone has any suggestions, please post to comments section. Thanks!

Anyway, here's the progression--Project 3, Phase 3:

Phase 4 is in next post.

got milk?

I have always loved these ads. The got milk? campaign can't lose. Milk is a beverage for people aged one year and up. It is a healthy drink. Milk is appealing to everyone, except of course the lactose intolerant.

The ads feature well-known actors and athletes sporting the famous milk moustache. The stark white background complements the milk moustache and glass of milk. The celebrities chosen tend to lead wholesome and noncontroversial lives.

The ad above does not feature someone who is a household name. The man in this ad was the winner of NBC's The Biggest Loser. This cross marketed ad looks like an ad for a diet supplement with the before photo in the left-hand corner. The wording next to the man touts the healthful qualities of milk. The ad serves a dual purpose of promoting milk and a TV show. I examined the show's website and was not surprised to find that got milk? was a show sponsor.

truth.com

http://youtube.com/watch?v=xRHvZazd4IM

I find the truth.com ads to be powerful. I found this ad "You don't always die from tobacco" on YouTube. The image of the cowboy riding through a crowded city street towards a campfire is oddly humorous since we don't expect to see a cowboy in this setting. The humor stops as we hear the cowboy sing through a device placed against his neck, which amplifies his voice. The reality of throat cancer is in contrast to the "mock" cheerfulness of the song. The ad focuses on the premise that not everyone dies from tobacco--this rationale is cruel and unrealistic. truth.com's ads make me wonder how anyone would still smoke in 2008.