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I passed a couple of ads in a McDonald's window that were absolutely ghastly. Huge tomato. Lopsided apple. Half an eggshell with the yolk inside. The yolk was an odd color. Lots of green somethings...lettuce, leaves, not very clear what was in the background. As I looked at the ad I wondered who did the ad and who signed off on the ad. The ad was terrible. No hierarchy as every item was practically the same size. Odd colors made nutritious foods look oddly unappetizing. I cannot find the ad, but here is a link to McDonald's website:

http://cep.mcdonalds.com/qualityfood/

Now the website does a good job of highlighting each type of nutritious food and listing the ingredients. So, I am puzzled at the amateurishness of the print ads.