That's a good one. They should use celebrities, though. I am sure there are a bunch of them who drink only soymilk. Like Gwenyth Paltrow or Madonna--one of those yoga-loving celebs who is really into organic and health foods.
I like it, though I wish they would tone down the anti-milk rhetoric in their main text. Like it isn't hard enough to get kids to drink something remotely healthy? As a milk-drinker, this would turn me off the advertiser more than it would turn me onto their product.
Have you seen those ads on tv now about soymilk? Silk has really started pumping up their advertising lately. It used to be you could only find soymilk at the organic market, now it's in Giant and it's being pushed by an ad campaign!
Jill seizes family time whenever she can. Dinner as a family? Check. Marathon game sessions? Check. Movie night? Check. You name it…she wants to do it.
4 comments:
That's a good one. They should use celebrities, though. I am sure there are a bunch of them who drink only soymilk. Like Gwenyth Paltrow or Madonna--one of those yoga-loving celebs who is really into organic and health foods.
It doesn't bother me that they didn't use celebrities. It's nice to see an average person in a "Got Milk" ad.
I like it, though I wish they would tone down the anti-milk rhetoric in their main text. Like it isn't hard enough to get kids to drink something remotely healthy? As a milk-drinker, this would turn me off the advertiser more than it would turn me onto their product.
Have you seen those ads on tv now about soymilk? Silk has really started pumping up their advertising lately. It used to be you could only find soymilk at the organic market, now it's in Giant and it's being pushed by an ad campaign!
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